Anomalies

The Anomalies tab compares this week to last week for every page on your site and lists everything that moved, biggest movers first. It answers the question a traffic chart cannot: not just that traffic changed, but where and what changed on the site around the same time.

What each entry shows

• The page, its direction (up or down) and the visitor counts for both weeks, with the percentage change.
• A New badge for pages that had no traffic in the baseline week, so launches are separated from swings.
• Possible cause: any detected change to that page in the window: title or meta edits, content changes, redirects, noindex flips and more, each with when it was detected.

Site-wide changes in the window (tech stack, sitemap, robots, DNS and similar) are flagged at the top, since they can affect every page at once.

Anomalies vs alerts

This view is pull: open it to review movement whenever you want. Spike and drop alerts are push: Numative emails you when daily visitors move past your threshold. They share the same goal, so most sites use both.