Site settings
Every site-level option: reporting timezone, data source, additional domains, exclusions, bot traffic and deleting a site.
Each site's Settings tab holds everything that shapes what gets counted and how it is reported. Only organization owners and admins can change settings.
General
| Setting | What it does |
|---|---|
| Display name | Shown in the app instead of the bare domain. |
| Reporting timezone | All charts, date ranges and daily buckets use this timezone. Set it to where your audience or team lives; it defaults to UTC. |
| Data source | Numative tracking (the snippet) or Google Analytics. Switching changes which backend the dashboard reads; nothing is deleted. |
Privacy and exclusions
These apply to Numative tracking.
| Setting | What it does |
|---|---|
| Respect Do Not Track / GPC | Off by default (the tracker is cookieless either way). On, visits from browsers sending DNT or Global Privacy Control are not recorded at all. |
| Keep query strings | Off, URLs are grouped by path. On, ?query params are kept as part of the page URL. |
| Include bot traffic | Bots are always detected and tagged but excluded from reports by default. On, they are counted, and you can still separate them with the Bots & AI crawlers filter. |
| Additional domains | Events are accepted for your domain and all its subdomains automatically. List other domains the same site is served on; events from unlisted domains are ignored. |
| Excluded paths | One per line. A trailing * matches a prefix: /admin/* excludes everything under /admin/. Excluded visits are never stored. |
| Excluded IP addresses | One per line. Exclude office or home IPs, the equivalent of GA4 internal-traffic filtering. |
| Exclude your own visits | One click per browser you use marks that browser as yours, so your own visits stop counting. See the install guide for how the opt-out works. |
Visibility
Public dashboard shares a read-only view of the site's stats, either through a private link or fully public at a clean URL with your domain. Covered in Public dashboards.
Also on the Settings tab
- Tracking snippet: the ready-to-copy script tag for this site (see Install the snippet).
- AI crawler tracking: the server-side feed setup and ingest key (see Bots & AI crawlers).
- Google connections: Google Analytics and Search Console.
Deleting a site
Delete site permanently removes the site, every tracked page, all events and the full change history. You type the domain to confirm, and there is no undo.