Goals

What a goal is

A goal turns something a visitor does into a tracked conversion. That "something" is either a custom event you send (a signup, a purchase) or a pageview of a page that only loads after the action (a /thanks or/welcome page). Once a goal exists, Numative reports how many visitors reached it and what share of your traffic that is.

The two goal types

A pageview goal accepts a * wildcard, so /thanks/* matches /thanks/order-123 and /thanks/newsletter alike. An event goal matches on the exact name you passed to numative().

Set up a goal

1. 1

   Send the event (event goals only)

   For a conversion that is not just a page load, send a custom event at the moment it happens. Skip this step if your goal is a pageview.

   numative("Signup")

   See Custom events for the full API, including properties and revenue.

2. 2

   Open the Goals tab

   In your site's dashboard, open Goals and click New goal.

3. 3

   Choose the type and value

   Pick Custom event and type the event name (Signup), or pick Pageview and type the path (/thanks/*). Give the goal a clear name so it reads well in the conversions table.

4. 4

   Save

   The goal starts counting immediately over your selected date range. Goals are retroactive: because they match your existing pageviews and events, a new goal shows history from before you created it.

What each goal reports

• Converting visitors: unique visitors who reached the goal at least once in the window.
• Conversions: total goal events (a visitor can convert more than once).
• Conversion rate: converting visitors divided by all visitors in the window.
• Revenue: summed when the underlying events carry a revenue amount.

Goals respect the dashboard's filters and segments, so you can read the same goal by source, country, device or any custom property. Filter to source = google to see your signup rate from organic search, for example.

Worked example

Say you want to measure newsletter signups that finish on a confirmation page, and paid-plan purchases that fire a Purchase event with revenue:

The Purchase goal then shows converting visitors, total purchases, the conversion rate and total revenue. Add a funnel if you want to see the steps between landing and converting: Funnels.